Associate Marketing Manager – CPG Industry

About Our Client:

Our client is a leading global consumer goods organization.

Position Scope:

Product management for assigned products. Management includes profitability, life cycle management, new product introductions, merchandising, promotional and collateral recommendations.

Responsibilities:

Product Management

  • Develop and launch new products while managing the base business.
  • Assist in the development of a product plan and commercialization of new product launches.
  • Establishment of pricing strategy.
  • Assist in the evaluation, business case creation and commercialization of Canadian new product and category opportunities.
  • Ongoing review and analysis of existing (base business) product performance.

Customer Marketing

  • Develop and launch customer marketing programs.
  • Manage execution & implementation of new customer programs/products/stores and ensure cross-functional alignment internally, with customer and with vendors.
  • Create and maintain effective sales tools and marketing collateral and catalogues.
  • Align with sales management to provide marketing support for customer presentations.

Merchandising

  • Create demand in-store.
  • Lead and execute customer specific display merchandising.
  • Lead and execute promotional display merchandising from concept to execution.

Market Insights

  • Turn data into insights.
  • Evaluate monthly performance data.
  • Collaborate with sales to review audits of product sets, gain knowledge, identify competitive activities and gather market feedback and insights.
  • Create, monitor, analyze and evaluate performance of Marketing Programs launched as a consideration for strategic decision making (new products/planograms, off-shelf promos, line reviews).
  • Update and maintain marketing databases and spreadsheets as required.

Required Skills and Knowledge:

  • Advanced computer skills in Microsoft Office, Tableau, Adobe Creative Suite an asset.
  • Strong project management skills.
  • Highly organized and detail oriented.
  • Ability to effectively interact with senior management, customers, sales associates.
  • Excellent verbal and written skills including meeting facilitation and the ability to present to senior management.
  • Possesses strong analytical skills essential for the evaluation of competitive market data, pricing and line management; the ability to formulate strategy anticipating future trends and implications
  • Comfort around management and the ability to effectively interact with customers, sales associates and others

Education and Experience:

  • University business undergraduate degree or MBA required.
  • Minimum of 3 years marketing experience; prior experience in consumer packaged goods or building materials preferred.
  • Ability to travel 5% of the time, US travel required.

Application Instructions:

To apply, please send a resume to Jessica Alcock at Jessica.Alcock@summitsearchgroup.com

Summit Search Group is a fair and equitable search firm. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.

Job ID

City

Oakville, ON

Remuneration

Recruiter

Categories:    Marketing   

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Position Applying For:

Associate Marketing Manager – CPG Industry

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