Digital Marketing Manager (e-Commerce)

Our client is a national fashion retailer with a respected brand.  They seek a dynamic individual to lead their Digital Marketing team based in Winnipeg, Manitoba.

The Digital Marketing Manager is responsible for coordinating all e-commerce activities to drive awareness, new customer acquisition, engagement, and revenue for their online business.

Key Responsibilities:

  • Primary responsibility for the e-Commerce business; developing growth plans and working with the team to execute the vision for the brand.
  • Overall site operations responsibility including product catalogue, photography, and the user experience
  • Optimize social media, SEO/SEM, paid media/social media and content to drive sales growth, attract new customers, and grow engagement of their current customer base
  • Manage online product content and merchandising strategies that drive the consumer experience, product discovery and conversions
  • Analyze and reporting on sales results of existing campaigns and test campaigns and established KPIs
  • Monitor market trends, researching consumer markets and competitors’ activities
  • Collaborate with business and marketing stakeholders to support the development of existing and new technology, marketing, and loyalty strategies

Requirements:

  • 5+ years of digital marketing and eCommerce experience  (including people leadership)
  • Hands on experience with reporting and analytics toolsets such Google Analytics, Adobe Analytics, Power BI, and other data platforms
  • Understanding of the retail apparel environment and the online digital space
  • Experience developing/executing customer facing marketing campaigns within the online digital space
  • Highly detailed and organized thinker who thrives in a fast paced environment
  • Experience in managing SEO/SEM, marketing database, and display advertising campaigns
  • Experience using social media platforms and social media marketing – knowledgeable about Facebook, Instagram, Twitter, Pinterest, and other emerging social media opportunities

To apply for this position,  please submit a cover letter and resume to Gail Eckert, Summit Search Group at [email protected]       To learn more about opportunities through Summit Search Group, please visit our job board.

Job ID

WG535

City

Winnipeg, MB

Remuneration

Recruiter

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If your qualifications are a match for this position please apply online for immediate consideration. Thank you for your application.

Position:

Digital Marketing Manager (e-Commerce)