Regional Marketing Manager

Regional Marketing Manager

Compensation $55k – $75k doe.

We currently have an exciting opportunity for a Regional Marketing Manager at a well established and internationally known software company.  This role will work in conjunction with Corporate Marketing to execute marketing initiatives and strategy for the Americas.

ABOUT YOU

You have a positive attitude, a tenacious work ethic and have marketed technical products to a highly technical audience.

THE ROLE

Working in conjunction with Sales, Corporate Marketing, and Product Marketing, the Regional Marketing Manager will be responsible for the Americas marketing initiatives and executes the marketing strategy for the region.

ESSENTIAL RESPONSIBILITIES:

  • Coordinate and execute marketing strategy for the Region, liaising between Product and Corporate Marketing teams.
  • Responsible for executing regional campaigns and events.
    • Designs and executes the methodology and approach
    • Create and monitor customer feedback mechanisms
    • Apply research strategies to increase focus and alignment of marketing campaigns
    • Plan and execute trade shows and other customer events.
  • Leverage our marketing automation tool (Marketo) in our CRM (Microsoft Dynamics) to monitor, analyze and represent campaign results to the business and continuously optimize campaigns based on feedback from internal stakeholders.
  • Coordinate print advertisement within the region.
  • Manage content for regional website(s), social media, and digital marketing activities
  • Coordinate regional campaigns that focus on the delivery of the BU Strategic Plan within the Region

QUALIFICATIONS, EXPERIENCE, SKILLS, KNOWLEDGE AND ABILITIES:

  • Experience and Qualifications:
  • Bachelors or Diploma in Marketing, Business or equivalent required.
    • Bonus points for candidates with engineering or CAD experience.
    • MBA a plus.
  • 3 -5 years of marketing experience within a B2B environment in a software company is preferred.
    • Pragmatic Marketing certification is a bonus.
  • 2+ years’ experience working with CRM and Marketing Automation software.
  • Understanding of how Google AdWords and Google Analytics contributes to demand generation
  • Experience with project management and productivity collaboration tools (Asana, Wrike, Basecamp)
  • Proven experience with social media tools such as LinkedIn, Facebook and Twitter. Proven experience launching new-to-the-world products.

This role is open to any GVRD based candidate who is legally entitled to work in Canada.  If you are highly qualified for this role I want to hear from you ASAP!

 

Job ID

KL229

City

Vancouver, BC

Remuneration

Recruiter

Categories:    Marketing   

Apply Online

If your qualifications are a match for this position please apply online for immediate consideration. Thank you for your application.

Position Applying For:

Regional Marketing Manager

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